Corporate innovation software. Build new business lines with gates your board agreed in advance
FounderFold is corporate innovation software for the teams that build new businesses inside a company — an insurer’s new product, a manufacturer’s new service. Agents research each idea with cited evidence, every project moves through stage gates with kill criteria set before launch, and leadership gets a report it can take straight to the board.
Why new lines stall inside large companies
New lines rarely fail on technology. They stall on unclear demand, channels the company cannot reach, approvals nobody planned for and the lack of an agreed moment to stop. Those are exactly the things a written gate and a dated kill criterion make visible.
Projects by stage
Example of a proposed lifecycle · Halden Mutual
Illustrative data — Fictional company, ideas and figures, shown for illustration only.- Milestone done
- In progress
- Pending
- Gate
- Kill criterion OK
- Under watch
- Triggered
How FounderFold fits a corporate team
A lifecycle for a line inside a company
For a new line in an existing business, agents propose milestones such as a named business sponsor, product approval and use of existing channels. Your team keeps, changes or drops each one.
Layered to your organization
A base lifecycle by business type, adjusted by your incubator profile — thresholds, deadlines, budget, risk appetite — and by your own targets. Agents propose each layer; your team approves it.
Decision roles, mapped
For each type of decision — approve a task, pass a gate, act on a triggered kill criterion, close a project — your profile says which role decides, organization-wide or per portfolio.
Works without software
Most new lines are not software. Tasks go to agents or to people on your team through guided forms; no code repository needed.
One portfolio per business unit
Each unit keeps its own portfolio and criteria within one organization.
Board-ready reporting
Innovation portfolio management in one report: the weighted pipeline value with its range, the funnel, project pages and the decisions that need leadership.
Who uses it inside a company
Innovation and new-business teams
Search for adjacent lines with a thesis, discard criteria and a scoring rubric the business agreed.
Business units launching a new line
One portfolio per unit, with its own criteria and a business sponsor named at the first gate.
Corporate venture builders
Run corporate venture building outside the core with a studio’s discipline, and report every project to the board as one weighted pipeline.
Insurers and other regulated companies
Licenses, reinsurance and product approval enter as discard criteria and gate milestones, not as surprises at launch.
Free tools for innovation teams
Corporate team or venture studio?
The method is the same. A corporate team works within licenses, channels and the board’s risk appetite, and its new businesses must fit the company. A studio builds companies that stand on their own.
Bring your next business line to FounderFold.
Early access is by invitation.