AI CEO agent for new businesses. It tells you what to do today, and shows where it got that from.
The CEO is the agent that coordinates your portfolio. It lines up today’s steps one at a time, prepares each close for you to confirm and answers with quotes checked against your records.
Illustrative data — Fictional company, ideas and figures, shown for illustration only.
HHalden Mutual/P-0107 · Working-dog insurance1 agent workingIllustrative data — Fictional company, ideas and figures, shown for illustration only.
P-0107Working-dog insurance
CEO · P-0107 · Working-dog insurance
‹1 of 42 of 4›
There are 4 things today. Let's start with number 1.
Overdue experiment
E-0131 closed 3 days ago: the result is missing
Why now
The landing-page test ended on Oct 8 and no result is recorded.
How to do it
Open the record and reread the hypothesis and the success criterion.
Gather what you have measured: sign-ups, cost per lead, broker replies.
Compare it with the criterion and decide whether it is met, not met or inconclusive.
Do you have the result?
Yes, I have the resultLet the CEO prepare itI need more time
Kill to review
P-0118: broker interest below 20% for two months
Why now
Broker interest has been at 14% for six weeks against a 20% floor; the second month closes on Oct 31.
How to do it
Check that the broker survey is up to date.
If it triggers, decide whether to stop, pivot or continue, and write down why.
Not nowSteps calculated with rules from your records, without AI
Today panel docked beside project P-0107: step 1 of 4, labeled “Overdue experiment”, says experiment E-0131 closed three days ago without a result, with the buttons “Yes, I have the result”, “Let the CEO prepare it” and “I need more time”.
Today, docked to the project you are looking at. The list is calculated by rules, without AI. Illustrative data.
What is FounderFold’s AI CEO?
FounderFold’s AI CEO is the agent that coordinates a portfolio of new businesses. It proposes today’s steps, calculated by rules from your records; answers with quotes marked “checked” or “not found”; adds observations you did not ask for; and hands the question to a specialist when another agent fits better. It reads and proposes; a person confirms every change.
Today: one step at a time
Press “Today”, or the full-stop key, and the CEO shows what needs doing, from most to least urgent: an overdue experiment, a task that is yours, a kill criterion to review, a gate with a deadline, an idea waiting for a decision. The steps are calculated by rules from your records, not by AI, so building the list costs nothing. Alongside them, “Today” keeps the alerts an agent saved for you from a conversation and the actions of the CEO’s weekly review.
Each step comes with its label, its reason and a folded “Step details”.
On a project, experiment or idea record, “Today” docks a panel on the right, focused on that record.
“Not now” sets a step aside until tomorrow, Monday, a week from now or a date you pick, with an optional reason; only for you and in that browser.
Closes it prepares and you sign
When a step is due, the CEO asks whether it was done. You can fill it in yourself, move it to a new date or have the CEO prepare it: it says what the records show was done and proposes the next step with a date. If nothing shows, it asks you what happened.
For an experiment, it measures each criterion against what is recorded and proposes a verdict: Good, Fair, Bad or Invalid. If the measurement window is still open, it refuses to give one.
Before anything is written you see “This is what will be written to the record”, with “Edit” and “Confirm and save”.
Illustrative data — Fictional company, ideas and figures, shown for illustration only.
HHalden Mutual/Record the result · E-0131Illustrative data — Fictional company, ideas and figures, shown for illustration only.
Record the result · E-0131
AI-generated — Content generated by artificial intelligence: it may contain errors. Check it before deciding.
Filled in by the CEO: check every figure and its source
Metric
Value
Source
Met?
Sign-up ratesuccess if ≥ 5%
4.1% (37 of 902)
Landing analytics
No
Cost per leadsuccess if ≤ €25
€18
Ad account
Yes
Broker repliessuccess if ≥ 3 of 12
3 of 12
Broker survey
Yes
Verdict
Good: it's metFair: partly metBad: not metInvalid: can't decide from itWhy, in one sentenceLeads are cheap, but sign-ups stay below the 5% threshold.
This is what will be written to the record
Status: closed · result “Fair: partly met” · actual close Oct 11, 2026
A dated note and a history row with your name are added.
Confirm and saveEdit
Form to record the result of experiment E-0131 with three metrics, each with value, source and whether it meets the criterion, the verdict “Fair: partly met” selected, and the preview of what will be written before “Confirm and save”.
The CEO prepares the close; you correct it and sign it. Illustrative data.
Answers with checked citations
Ask the CEO about the step, the project, the experiment, the idea or the whole portfolio. The answer streams in within seconds. In the default style, “One step at a time”, it opens with a short answer and the next step; the quotes are folded under “More from this reply”, where “Where it comes from” marks each one “checked” or “not found in the document”. Click a quote from an open document and the text jumps to that point.
Ask from the record you are looking at: the CEO answers about what is on screen.
The same first question on the same day returns the saved answer at once, at no cost.
Each answer carries the label “AI-generated”.
Illustrative data — Fictional company, ideas and figures, shown for illustration only.
HHalden Mutual/Ask the CEOIllustrative data — Fictional company, ideas and figures, shown for illustration only.
Ask the CEO · The portfolio
What should I prioritize this week?
Answering: CEO · changeAI-generated — Content generated by artificial intelligence: it may contain errors. Check it before deciding.
Start with E-0131: it ended on Oct 8 with no result, and Thursday’s committee needs it. P-0112’s next step can wait until Friday.
Next step
Record the result of E-0131
Why: Its result decides P-0107’s gate, and the committee meets on Thursday.
How would you like to do it? Choose one:
Record it myselfrecommended
Let the CEO prepare it
Go with this oneAdd to the plan
▸ More from this reply (7): 2 things I see · 2 questions · 3 quotes
Ask the CEO…Ask
Conversation with the CEO in the default “one step at a time” style: the question “What should I prioritize this week?”, a short answer, the “Next step” card with two ways to do it, “Record it myself” and “Let the CEO prepare it” (recommended), the buttons “Go with this one” and “Add to the plan”, and the rest of the reply folded under “More from this reply”: two things it sees, two questions and three quotes.
In the default style, the quotes and “What I see” are folded under “More from this reply”; every quote is checked against your records. Illustrative data.
“What I see”: what you did not ask
“What I see” lists observations you did not ask for, by type: inconsistency, past date, unverified assumption, risk, opportunity or pending decision. Each one ends with “What I’d do”. With the default reply style, “One step at a time”, it is folded under “More from this reply”; with “Step and comments”, it shows under each answer.
Ask “What do you see?” on a project before a committee.
If a quote says “not found”, do not rely on that part of the answer.
It proposes the decision on an idea; you take it
On an idea record, “Decide on the idea” offers four options — study it in depth, put it on hold, discard it or choose it — and each asks for what it needs. “Ask the CEO for a proposal” opens the conversation; if the CEO proposes a decision, “Use as decision” fills in the form, labeled “AI-generated”, for you to review and confirm.
An agent cannot decide: only owners and editors confirm.
A discarded idea comes back only through “Study it again”, with new evidence written in the reason.
Illustrative data — Fictional company, ideas and figures, shown for illustration only.
HHalden Mutual/Decide on the idea · I-0398Illustrative data — Fictional company, ideas and figures, shown for illustration only.
I-0398
Parametric flood cover for small shops
Decide on the idea · I-0398
Study it in depth
Put it on hold
Discard
Choose it
What it asks
What would have to happen to pick it up againA partner insurer willing to cover the parametric trigger.Look at it again on Jan 9, 2027
Ask the CEO for a proposalAI-generated — Content generated by artificial intelligence: it may contain errors. Check it before deciding.
Put it on hold: the trigger needs a partner insurer and none has answered yet. Look at it again on Jan 9, 2027.
What will be saved
Status: new, undecided → on hold
A row in the idea’s history with the date, your name and the reason
Confirm and saveAn agent can propose; only a person decides.
“Decide on the idea” on idea I-0398 with four options; “Put it on hold” is selected with its condition and a review date in 90 days, next to a CEO proposal labeled “AI-generated” and the summary of what will be saved.
The CEO proposes; a person decides, and the history keeps who and why. Illustrative data.
It hands over to the right specialist
Every conversation starts with the CEO. With the selector on “Automatic”, FounderFold routes each question by its words — a question about margin goes to Finance, one about GDPR to Compliance and legal, one with “price” to your Pricing agent — and the CEO answers when no one else fits.
Pick an agent by hand with the “Agent” selector, and it answers even off its topic.
Agents you create join the routing through their keywords.
A fictional insurer, fictional figures: how a Monday step goes from “overdue” to signed.
1The step. Today shows “Overdue experiment: E-0131 closed three days ago, the result is missing.” It is the landing-page test for Working-dog insurance.
2The proposal. Ines picks “Let the CEO prepare it”. The CEO reads the recorded metrics — sign-up rate 4.1% (37 of 902) against a 5% threshold, cost per lead €18 against €20 — and proposes “Fair: partly met”.
3The question. She asks “What should I prioritise this week?”. The answer proposes closing E-0131 first. Under “More from this reply”, the quotes from the experiment and from P-0112’s next step are both “checked”, and “What I see” flags that P-0112’s next step cites 30 September, a date already past.
4The signature. She corrects one sentence in “What we learned”, checks the preview and presses “Confirm and save”. The history keeps her name and the CEO’s proposal, labeled “AI-generated”.
FAQ
Does the AI CEO make decisions?
No. It proposes steps, closes and decisions; a person reviews them and presses “Confirm and save”. Agents cannot change records, documents, tasks, kill criteria or gates.
Where do today’s steps come from?
From rules applied to your records: overdue experiments, tasks assigned to you, kill criteria to review, gates with deadlines, ideas pending a decision and each project’s next step. No AI is used to build those steps; alongside them come the alerts an agent saved for you and the actions of the weekly review.
How do I know an answer is not made up?
Every quote is checked against its source and marked “checked” or “not found in the document”. When something is not in your records, the CEO says so instead of filling the gap.
Who can ask the CEO?
Owners and editors. Each question counts towards the organization’s monthly AI limit; readers consult the records without asking.
Which language does it answer in?
In the language you write to it in. The panel is in English and Spanish.