Who it’s for. One method for everyone who builds new businesses.
Companies, studios, consultancies, programs and founders use the same evidence, gates and kill criteria. Each page shows what changes for them: who decides, what has to be proven and where the report goes.
Companies
Teams that open new business lines inside an existing company, with a budget approved by leadership, a committee that decides at each gate and a board that wants one honest view of the portfolio.
Studios & consultancies
Teams that build companies, or build them for clients, again and again: many ideas researched in parallel, most discarded early with a written reason, and a report for partners or clients.
- Venture studios and company buildersMore ideas sourced and scored, most discarded early with a written reason, and a report for partners.
ConsultanciesRun one portfolio per client with the same method, evidence and gates, and hand each client a report its board can act on.
Ecosystem
Programs that support many founders at once, such as accelerators and incubators, and need the same evidence, stages and reports for every company in a cohort.
Accelerators and incubatorsSource and screen ideas at volume, discard most with a written reason and report to partners on the ones that remain.
Founders & investors
People who search for, test and back new businesses: founders who keep several ideas going at once, and funds that follow the companies they back with the same stages and reports.
Serial foundersKeep a portfolio of ideas and side projects honest: written kill criteria, numeric experiments and lessons that stick.
Funds and family officesTrack the companies you back with the same stages, gates and reports, whoever runs them.
Not sure which page fits you?
Early access is by invitation.