FounderFold: the layer on top
- Find new lines for the group
- Generate strategies per company
AI models: they do the analysis, and they’re built in
Holding company management. “Every subsidiary tells its quarter its own way.” And the board asks why
FounderFold is the layer on top of AI models and your ERP for holding company management: it finds new lines for the group and generates strategies to optimize each company, keeping the why of each decision.
Early access is by invitation.
On top of AI models and your ERP
FounderFold for holding companies is a layer on top of AI models for managing a group of companies: it finds and generates new lines for the group, generates strategies to optimize each company already running and keeps each board decision with its reason. Your ERP keeps consolidating. The AI is already built in. People decide.
FounderFold: the layer on top
Find new lines for the group
Proposals from every subsidiary and what the Explorer brings go into one portfolio of new lines, with their source. Repeats show in the list and get discarded as duplicates, with their reason.
Generate strategies per company
Each company already running comes in at its stage, with its diagnosis, improvement plan and the figures that say whether it’s helping.
AI models: they do the analysis, and they’re built in
What does managing a holding company involve?
Holding company management, or managing subsidiaries, is how a holding follows and steers the businesses it owns: how they’re doing, their plans, how capital is allocated and what the board decides. It’s different from accounting consolidation, which adds up the accounts. Management decides what to do with what those accounts say, which is why the reason has to be kept.
Heard in a group’s leadership team
“Every subsidiary tells its quarter its own way.”
And someone stitches them into a giant Excel the night before the board.
“Two subsidiaries proposed that new line. At the same time.”
Both have already spent. The group finds out in the meeting.
“That subsidiary’s been on ‘let’s see’ for three years.”
Nobody wrote down what result would change course.
“The board asks me why. I have numbers.”
The close adds up, but the reason for the decision isn’t in any system.
“Who decided to enter that business? They’ve left.”
They went, and the reasoning went with them.
AI models analyze each company. FounderFold keeps the group’s decisions.
| AI models | AI models + FounderFold | |
|---|---|---|
| Analyzing a company | Multi-step tasks on that company’s spreadsheets, documents and presentations. | Each company is a running project: stage, starting figures with their source, and goal. |
| Seeing the group | One project per topic or company, each with its context. | “All portfolios” compares the group’s portfolios in one view, and the total is the sum. |
| New lines | They research what you ask with citations, in each chat or project. | Each proposal has a record with a number unique across the group, and its reason if discarded. |
| Why it was decided | Audit logs of usage on enterprise plans. | History keeps who, when and why. Records are never deleted. |
| Three years on “let’s see” | They summarize the situation if you pass it to them. | The company is a running project with its goal written down, and “Review the project” flags what doesn’t add up, with the exact quote. |
| The board | They write presentations from what you give them. | A board PDF (“Download for the board”) calculated from the records, without AI, with anything unverified flagged. |
Indicative comparison with features offered by some AI models and general assistants as of October 30, 2026; they vary by provider and plan, and change quickly. The column with FounderFold only lists what already works in the panel.
Early access is by invitation.
An uncomfortable question
Think of the last business your group entered. Could the director who joined this year explain it?
- Who proposed it?
- What was expected of it?
- Have you checked since?
How FounderFold runs a group of companies
One portfolio per company or line
Each with its own configuration, and “All portfolios” compares them in one view.
Each company, a running project
It comes in at its stage, with its starting figures, milestones and goal.
One yardstick for new lines
Each proposal is debated on the criteria the group chooses, and what’s discarded stays with its reason.
A plan per company
A diagnosis in conversation and an improvement plan with experiments and child projects, measured on that company’s figures.
Each board decision
Who, when and why, in History. When leadership changes, the reason stays.
A calculated report
The board report comes from the records, without AI, next to the close your ERP does.
An industrial group sorts out its lines and subsidiaries
Illustrative data — Fictional company, ideas and figures, shown for illustration only.
Almenar Group, a fictional holding with five companies and a six-person leadership team.
Two kinds of portfolio
One per company, with its figures, and one for the group’s new lines.
The duplicates surface
Seeing proposals together in the group’s portfolio reveals two subsidiaries with the same services line. They decide to run just one.
Looking outside
An Explorer round brings lines close to the group, with their sources, and rules out what the board doesn’t want to touch.
A plan for the one that’s stuck
The subsidiary flat for three years gets a diagnosis and an improvement plan, with the criterion that would reopen the question.
The board reads the records
A report calculated from the records: what’s going well, what’s drifting and which decisions await it.
The board stops asking “why?” and starts deciding “what’s next?”.
Bring the group’s decisions onto one record.
Early access is by invitation.
How a group starts, in four steps
Describe the group
Which companies it has, what it’s after and what it won’t do. FounderFold proposes the rubric and reasons to discard.
Bring in the companies
Each as a running project, from a spreadsheet or one by one, at the stage it’s in.
Bring in the initiatives
What each subsidiary has under way, in the portfolio of new lines, to see what repeats.
Prepare the board
The Monday review for leadership and the report calculated from the records for the board.
Halden MutualNew lines 2027Board report · Q3 2026Weighted value per year rose to €3.1M; two decisions need the board.
- Weighted value per year
- €3.1Mbetween €1.4M and €5.6M
- Recurring revenue
- €7,000a month; 1 of 4 projects with data
- Ideas discarded this quarter
- 57Top reason: competition
Decisions requested
- Pass the gate for Event cancellation for small venues (Exploration → Pilot).
- Decide on the kill criterion on “Watch” for Landlord rent guarantee.
Cutoff Sep 30, 2026 · Portfolio New lines 2027 · Page 3 of 24
Why a group loses sight of its decisions
The figures exist, and your system consolidates them. What doesn’t consolidate is the why: what was approved, who approved it and what was expected of each company.
Every company, its own story
Different formats and dates, and comparing two subsidiaries takes a giant Excel file and a phone call.
Duplicated initiatives
Two subsidiaries launch the same thing at once, and the group finds out once they’ve spent.
Companies stuck on “let’s see”
A subsidiary has gone years without delivering what was promised, and nobody wrote down what would change course.
A new business line in the group, for example
Each gate asks for evidence before more budget goes in, and a person decides it.
Projects by stage
Lifecycle: new business line in an existing company · Halden Mutual
Illustrative data — Fictional company, ideas and figures, shown for illustration only.- Milestone done
- In progress
- Pending
- Gate
- No risk
- Watch
- Triggered
- Subsidiary milestone
- First paying customer outside the group, noted with its source Example milestone. Illustrative data.
What a holding company can do with FounderFold
Follow the group’s companies
Each with its stage, figures and milestones, side by side.
Test new lines
Proposals compared on the same criteria and taken through gates with evidence.
Improve a company
A diagnosis and improvement plan for the one that’s gone flat.
Prepare the board
A report calculated from the records, and the list of decisions pending.
What your group gains
One view
All companies on the same stages, with no more giant spreadsheets.
No duplicated effort
What a subsidiary proposes goes into the group’s portfolio.
Group memory
The reason for each decision outlives changes in leadership.
Shorter boards
You debate what to decide, not where the figures came from.
What holding companies ask about FounderFold
Does it consolidate the group’s accounts?
The accounts stay in your ERP and consolidation tool. FounderFold handles what they don’t consolidate: decisions, reasons, plans per company and new lines.
Can each company see only its own?
Yes. Access is granted per portfolio, so each management team sees its part and the holding sees it all together.
Can we start with one company?
Yes. Start with one portfolio and add companies as the group needs.
I don’t want another place to enter figures. Do they have to be duplicated?
There’s no need to copy the close. Note only the few figures that measure each company’s milestones, with their source and date.
Do I have to connect or pay separately for an AI model?
No. The AI comes with your FounderFold membership, with a monthly AI limit in plain sight, and there’s nothing to connect. If you already use a model, keep using it for your own work.
Each subsidiary has its own system. Is that a problem?
No. FounderFold doesn’t ask you to change any system. It keeps the decisions and the few figures that measure them, with their source.
Who keeps it up to date?
Whoever decides. Each status change asks for its reason at the moment of deciding, and “Today” tells each owner what’s missing.
How does a holding company get access, and what does it cost?
For holding companies and groups, FounderFold is in early access by invitation, and pricing is not published. Request access with a few lines about your group and its companies.
This is sensitive group information. Who sees it?
Each organization sees only its own portfolios, and access is controlled in the database, not just the interface. Inside, each person has a role.
Is our data used to train AI models?
No. FounderFold uses AI under commercial terms in which, by default, inputs and outputs are not used to train models. Each request carries only your organization’s data.
Who decides in a group using FounderFold
The group’s board and each company’s leadership decide, and each decision stays on record with its reason. FounderFold works alongside your ERP, consolidation and dashboards. Agents propose; people confirm.
Holding company or corporate innovation team?
A holding company follows several businesses and decides where the group goes. A corporate innovation team explores new lines inside one company.
Bring the group’s decisions onto one record.
Early access is by invitation.
Tell us who you are and what you want to solve. If it is a fit, we create your organization and send the owner an invitation.Leave your details and we’ll email you when the Founder membership opens. Nothing to pay now.Leave your details if you are interested in deal analysis and we will email you about it. Signing up does not give you access to any service or commit you to anything.
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